Two days exploring the use of digital media in tourism promotion

Maximizing the impact of digital images in your tourism business

Learn to create emotion through your images to draw potential clients to your property or business.

This workshop will appeal to tourism business suppliers and marketers who need a better understanding of how digital cameras work as well as the different medias available to communicate their message (i.e. print, web) with their photographs. It will focus on an overview of digital cameras, as well as using your camera, shooting for your brochure and web; what graphic and web designers want to help make you look good.

Learn how to approach your project - what images work for the different media.The do’s and don’ts – setting up for the shots – black & white vs colour – what helps make the image pop. How to use people effectively in your images, do you need a model release, clothing, colour expressions – the key elements that will attract your customer.

Building a web presence that will work for your business

As web marketing evolves at lightning speed it has become increasingly difficult for businesses to keep pace. What many do know is that the days of simply posting your brochure online are long gone. What many don’t know is that with a clear set of goals and a proper strategy, you can easily cut through the wall of social networking buzzwords and build an simple online presence that will drive traffic.

During this workshop we will cover:

• Websites 101 – what makes a good landing page
• Importance of images – how to use images to sell your experiences
• Writing style – how to write words that people will read
• Link building – how and where to share your content (we will focus on the Visit Mattawa and Northern Ontario websites)
• SEO – how to optimize everything for search
• Social networking – debunking the buzzwords